The Washington Post, in losses for the second year

The Washington Post continues in losses in 2009 for the second year in a row. The crisis of the publicity, with a descent of 23 % in the role and of a fall of 8 % in his digital business, leads to the newspaper to a few operative losses for 163,5 million dollars (121 million euros) in 2009.
The diffusion did not also accompany, and as in case of the big Spanish newspapers, it fell down 5,9 % every day and 4,7 % every Sunday: 595.800 copies from Monday until Saturday and 831.300 every Sunday.
The fourth trimester improved and the newspaper lost only 4 % of his invoicing with regard to 2008 and 9 % of his publicity.
The digital means did not save to The Washington Post. The web of the newspaper and other digital means as the magazine Slate they already suppose 14,6 % of the invoicing of the newspaper, but the income lowered of 108,3 millions in 2008 99,6 in 2009.
The graphic publicity in his webs grew 2 % last year, but the classified ones fell down 24 % in the same tendency as those of the role, although slightly less accented.
The Newsweek restructuring has not stopped his fall either. The change of model of contents and business, with less diffusion (from 2,6 million copies to 1,5 millions) and increase of the price of the subscription, does not seem to have worked.
Newsweek reduces 27 % his income, up to 184,2 million dollars (136 million euros), with a fall of the publicity of 37 %.
The magazine loses 29,3 million dollars in 2009 opposite to 16,1 million losses of the previous year.
Both the newspaper and the magazines (The Washington Post also is an owner of Foreign Policy) have reduced drastically his personnel. In two years the Post in almost 500 persons and Newsweek in something more about 150.
Only the educational business and from cable television of the Post, in addition to extraordinary income of the exercise, they have saved the accounts of the group to finish with an operative result for 91,2 million dollars opposite to the 65,8 of last year.
In spite of the strong digital bet of the newspaper, the impact of the crisis has struck his classified ones to reduce his results.
The good news concentrates on the fourth trimester of the year, when the graphic publicity grew again 13 % while the fall in the classified ones came down to 17 %.