Wednesday, March 10, 2010

The Country and ABC integrate his writings

Two traditional writings begin his restructuring between this week and the next one: ABC and The Country advance towards the convergence of press and Internet with steps for the integration of his writings.
Both will support specific teams for role and web, but with integrated writings. The two chase the same target: to achieve that the editors and the sections of the role produce information for the web with new rhythms, styles and contents.
As in almost all the writings, the physical structure changes in both cases to improve the functionality. In ABC it will be a central table in star to coordinate the work while in The Country it is decided in favor of a configuration that some describe as a bar bar, where to finish contents, and others speak about a model more similar to a modern system of distribution of delicatessen. As if The Bulli was serving covers.
In ABC the integration comes together with a change of design, both in the daily role and in the web, which one is working for months with the support of Alfredo Triviño, the director of art of News Corporation, which took part already in the renewal of the local newspapers of Vocento.
In The Country there will not be immediate changes of format and product. The persons in charge of the project prefer to be employed at the writing to improve the work process.
But the reorganization of the writing of The Country will affect to most of the headquarters of section. There will be even incorporations of other means of group, like the television Four.
After two hard years of crisis in the press and a strong reduction of costs and jobs, the big national newspapers begin a new stage towards the convergence and the multimedia.
Today there appears also the new offer of payment of The World, the newspaper that more has advanced in his definition of the only and multimedia way, although the integration of his writing makes be waited more than in his competitors.

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