Félix Monteira leaves Public for the State Department of Communication

It will not be very well seen. Who either they were criticizing the political Public position either they have more ammunition: his director leaves the newspaper for the State Department of Communication little more than one year after assuming the charge.
Jesus Maraña, assistant director already with Nacho Escolar and authentic strong man of the newspaper, assumes the direction.
Snow Goicoechea is left by the headquarters of Communication of the government after one of the stages most gray and less political that it is remembered, asphyxiated by the pressures of vice-president Maria Teresa Fernández of the Vega and his most direct collaborators. And with a president who some time ago lost the control of the political communication.
Public has a problem. The government, other.
Three directors in three years and the step of an executive publisher, Ernesto Ekaizer, of the one that reminds little to himself beyond his shocks with the direction and the publishers.
Jumble is the stability, but little stays of the fresh and a little alternative newspaper that started with a young team and with new ideas headed by Ignacio Escolar.
The sales grow. A strong investment in promotions and the agreements with local newspapers for the joint sale they impel them. The hollow of the newspaper is clear: to the left of The Country there is place for a national newspaper. But the question is why a newspaper, with what dimension, what strategy of commercialization and what contents.
The answer continues without being clear.
The government has lost some time ago his communication strategy. It is an example of everything what must not do, with confusions, constant reverse gears, bad dialogue to itself with the means and the rest of parties. But especially the tendency to promises and declarations that finish in doubt or in the unreality.
Miguel Barroso left the Secretariat of Communication after defining several strategies that still keep on influencing some areas. The redefinition of the television panorama, the bet for the information society and the strategy of the mood of ZP there are largely his works.
Fernando Moraleda replaced it in a fiasco of proportions that exceed to the charge that it was redeeming. His errors, practical jokes and incapability to manage a message finished with his stage.
By that time the vice-president was already doing time that was playing a role of face of the government much questioned internally, but that is supported and has been gaining power.
Snow Goicoechea It allowed to Be to take charge of the position with a more technical profile than it has not gone out.
Félix Monteira is the following one. It has brought to Public more information, a criterion more similar to that of the agenda of the rest of newspapers and a more and more clear separation of the project defined by Toni Cases and started by Ignacio Escolar.
It is still to see how the new Public of Jesus Maraña will be and if Monteira comes up to the next elections.