Information: multiplatform, mobile and social

The future of the information appears every clearer day: Internet turns into the first way and the mobile is consolidated like access device for the most interested and participativos. The biggest consuming ones and more assets in the proper means, in the social networks and platforms of microblogging.
In a few days, two surveys, Navigators in the Network of the EGM and Understanding the Participatory News Consumer, of Pew Internet, show the evolution of the consumption of information in Spain and the United States.
The information confirms the regression of the diffusion and hearing of the editions of role; the ascent of the mobile, especially of the smartphones users, in the news consumption; and the every time major influence of the social flow, the participation and the linkage shared in networks like Facebook and Twitter.
The information is omnipresent. It is in everything and to the moment in the age of the access, with his two basic hardware and distribution models: platforms (mobiles, iPad and ereaders) or social flow (social networks, recommendations, social networking).
The users consume more information that never, several times a day, and across several means.
I consume multiplatform. In the USA, 92 % of the Americans uses several informative platforms and 61 % finds out for Internet, only behind the television and over the newspapers. But 59 % finds out for traditional means and online.
In Spain, 90 % of the Net users reads information and for 64 %, the Network is his principal source. Three of every four usually and only consult the digital newspapers 51 % reads the edition role.
The television resists better thanks to the control of the chains and the limited convergence: nine of every ten Net users see conventional television. The radio attracts two of every three.
The portability of the mobile substitutes the newspapers, in consumption and business model. One of the old advantages of the newspapers has always been his mobility. The mobiles and the applications of iPhone, Blackberry or Android (used by 44 % of the users of smartphones Spanish) begin to achieve that the information consumption moves from the newspapers to the phones.
An important decision that can suppose a change of the business, so much of the press as of the cost-free status in Internet.
If Internet has increased the news consumption much more than the loss of diffusion and hearing that it has provoked, in the mobile it is not navigated, one gains access straight to the wished information. The user comes to the information with a major incidence of his preferences and of the recommendations of the people to which it is related in social networks and of microblogging.
For the time being, while the number is small, these users are the most intensive consumers and they come to the same number of means as the users who get connected from computers. But his search for optimizing the time and the reading makes them entrust more of the social criterion best adapted to his interests and to the most perfected algorithms of places as Google News and other agregadores.
That's why also they value more possibility of sharing news and linkage that the rest of users.
In the USA 33 % of the users of mobiles consumes information in Internet across his phones. In Spain this number is the whole of persons that get connected to Internet from the mobile (EGM, Foundation Orange) and only less than ten per cent in the traditional mobiles and almost one of the five users of smartphones reads news in his phones (IAB).
I pay in the mobile, but with reserve. The superusers, intensive consumers of information in all the platforms, are the readiest to pay for the information. But the mobile and the new systems of access, already of payment - although to the operators and to the developers of applications - they are the most inclined to replace the payment of the newspaper or the magazines in the kiosk with the payment in Internet. As in case of the music, the constant access and with the best quality the key seems.
A multimedia future to guarantee the maximum access. Only 2 % of the North Americans reads exclusively the digital press, many less than the readership only of role: 38 %. 59 % consumes both means.
Between the Spanish Net users 55 % consume role and web. But almost 30 % reads only digital press.
The money continues also in the role in spite of the growth of the web. Very slow to turn into the source of principal business.
The crisis has ill-treated the accounts of the newspapers, but also of his digital editions (Vocento, The Washington Post, 20 Minutes, for example).
Of 654 millions invoiced in 2009 by the digital publicity in Spain (Infoadex), less enough of the fourth one part they have gone to stop to the informative digital means.
The contextuales are the domineering format, they lower the prices and there are missing new forms of rentabilización and publicity for a model of 360th, mixed, social business and multiplatform, like the proper consumption of digital information.