A free one to comment without reading

The new one What is already in the street. And the staples are his bet in role and the comments in Internet. Two ways of seizing the information with different targets and results. The first one avoids to lose the pages, the second one loses the approach in the information to turn the newspaper into a reality show.
The staple is an old ABC advantage. Although many people have studied the formula to offer a newspaper to which him the sheets do not fall down, almost they all have desisted for the cost and the complications of production that he supposes.
Now a free one subscribes to a format more expensive than that of the means of payment.
The comments are the new star of What in Internet. It does not wonder. The free one thrown by Recluses and later bought by Vocento to a price that still ballasts the accounts of the group was born like blogratuito with the intention of making use of the contents of the blogs to relieve his deficits of local information.
It did not work for lack of informative contents and quality, and certainly I push back of the blogueros to deliver his contents to a way.
In December, 2008 it to reconvertirse in social environment and it created a proper social network again.
A bet that we had initiated in ADN.es between the Spanish informative means and to which the Vocento means have joined.
But the nut return of What, in contrast to the regional press of the group or of ABC.es, is it to put in the first line the comments of the users.
Up to the point on that for the first time it is incited to comment without reading the information on having allowed the comments from the fronts, without coming to the articles.
It is a dangerous strategy. I do not have any doubt that the means must be social. I bet long ago for it and keep on doing it. But to create hardware and social space in the means needs to diminish the noise, to personalize the use of the information and to make use to the maximum of the social criterion and the exchange in real-time. But also to study in depth the information and to provide the hardware user to be related to who wants and to choose how he wants to share his contents and his identity.
I do not believe any of these targets be achieved by the new formula of What, although yes in the profiles of the users, incorporated in the previous change. Neither that the out-standing comments help to improve the social flow, which fundamentally is to share contents and to create social criterion.
Rather this presence covers with stars of the comments can provoke an enormous noise in a way that tries to be informative, an incentive for the ego and the least creative and interesting commentators.
Also it is a formula difficult to promote. The comments are worse the more general practitioner is the product, and with a way which first two sections are curious News and Famous persons, one can do to himself idea of the quality of the participation. And therefore of the publicity that he bets for this model.
It is a formula to banish to the whole publicity and the business formulae that are not based only on the volume. A less and less accurate advertizing strategy.
The comments are one more step in the strategy of popular press of What. Till now it has not given to him very much been the result and in spite of the enormous clippings in his costs, in 2009 it lost 4,9 million euros again in 2009.
The free ones are the popular press of the XXIst century along with the sports one. But both 20 Minutes and ADN support formulae of major informative ambition.
Commenting is not to be informed, but the model Qué.es can be an alternative to the chat.