Monday, March 15, 2010

The Country and ABC keep on losing diffusion

The diffusion of the newspapers starts in 2010 with different news for the national newspapers. Public leads the growth and overcomes 104.400 copies, more than 48 % than in January, 2009. The sale to the number and the subscriptions of the newspaper of Mediapro also they grow 48 % and it goes on from 49.132 copies to 72.841. A yield rested on joint sale with other newspapers, a strategy in which it will advance.
The Country keeps on losing diffusion and sale. The Hurry newspaper continues the bad march of last year and loses 5,3 % of his diffusion to finish in 378.783 copies. The fall is even more pronounced in sale to the number, 13 %, one of the worst of last months.
With these numbers, The World cuts distances away. The newspaper is supported, with 311.700 diffusion copies, but also the sale increases to the number up to 220.468 copies, what places his 44.000 of the newspaper of Hurry.
ABC loses the ascending footpath of last months of last year and falls down 3,4 % per cent in diffusion (255.600) and almost the double, 6,37, in sale to the number, to stay in 133.200 copies.
The Reason recovers of his big falls of last year with an increase of 8 % in the diffusion, to come to 138.700 copies, and a minor growth in the sale in kiosk with 5 %, up to 97.200 copies.

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