It will not be very well seen. Who either they were criticizing the political Public position either they have more ammunition: his director leaves the newspaper for the State Department of Communication little more than one year after assuming the charge.
Jesus Maraña, assistant director already with Nacho Escolar and authentic strong man of the newspaper, assumes the direction.
Snow Goicoechea is left by the headquarters of Communication of the government after one of the stages most gray and less political that it is remembered, asphyxiated by the pressures of vice-president Maria Teresa Fernández of the Vega and his most direct collaborators. And with a president who some time ago lost the control of the political communication.
Public has a problem. The government, other.
Three directors in three years and the step of an executive publisher, Ernesto Ekaizer, of the one that reminds little to himself beyond his shocks with the direction and the publishers.
Jumble is the stability, but little stays of the fresh and a little alternative newspaper that started with a young team and with new ideas headed by Ignacio Escolar.
The sales grow. A strong investment in promotions and the agreements with local newspapers for the joint sale they impel them. The hollow of the newspaper is clear: to the left of The Country there is place for a national newspaper. But the question is why a newspaper, with what dimension, what strategy of commercialization and what contents.
The answer continues without being clear.
The government has lost some time ago his communication strategy. It is an example of everything what must not do, with confusions, constant reverse gears, bad dialogue to itself with the means and the rest of parties. But especially the tendency to promises and declarations that finish in doubt or in the unreality.
Miguel Barroso left the Secretariat of Communication after defining several strategies that still keep on influencing some areas. The redefinition of the television panorama, the bet for the information society and the strategy of the mood of ZP there are largely his works.
Fernando Moraleda replaced it in a fiasco of proportions that exceed to the charge that it was redeeming. His errors, practical jokes and incapability to manage a message finished with his stage.
By that time the vice-president was already doing time that was playing a role of face of the government much questioned internally, but that is supported and has been gaining power.
Snow Goicoechea It allowed to Be to take charge of the position with a more technical profile than it has not gone out.
Félix Monteira is the following one. It has brought to Public more information, a criterion more similar to that of the agenda of the rest of newspapers and a more and more clear separation of the project defined by Toni Cases and started by Ignacio Escolar.
It is still to see how the new Public of Jesus Maraña will be and if Monteira comes up to the next elections.
Wednesday, March 10, 2010
Tuesday, March 9, 2010
The fourth Power is born like journalists' society
The Fourth Power has just been born. A new way founded by professionals of expert journey, a the majority of them friends and ex-partners. One of the new alternatives that many journalists appear opposite to the crisis of the traditional means and of the professional journalism.
The fourth Power is born basically like a network of blogs where Francisco Frechoso, Juan Carlos Escudier, Pedro Alzaga, Luis Díez, Mónica Prieto, Raimundo Castro and others will be shelling the actuality with the intention of doing a journalism participativo, ethically and independently, as tells Paco Frechoso in the presentation post.
His models are places like Huffington Post or Politician, new means that in the last years have grown like few ones thanks to a new way of doing, of distributing and of promoting the information.
Nevertheless, the distances between The Huffington Post, a network of blogs, agregador of foreign contents and with participation of many famous persons of star system North American, and Politician, a specializing media of political information with a forceful bet for the contents for politicians, lobbies, and other news junkies, supported in a profitable edition role, with the Fourth Power are enormous.
For the time being the fourth power appears more like a new way resulted from a professional society of editors that tries to exploit new business models with minor need for income, a small writing and largely without exclusivity constructed on platforms and cheap technology (Wordpress) and without the flagstone of having to return big benefits to his shareholders.
The fourth Power is another example of new means that every time we will see. Result of a moment in that the big means are more and more difficult of supporting for his needs for structure and the descent of the profitability of the professional journalism.
The luck of the Fourth Power will depend largely on the quality and attraction of his authors. As all the personal means, his information is based more on the journalist like mark and his information that in structure of production and information processing how of which the professional writings are capable.
For the time being they are much removed also from new structures like the means like social network, but many of them have sources and sufficient aptitude to be able to advance in this strategy.
Luck.
The fourth Power is born basically like a network of blogs where Francisco Frechoso, Juan Carlos Escudier, Pedro Alzaga, Luis Díez, Mónica Prieto, Raimundo Castro and others will be shelling the actuality with the intention of doing a journalism participativo, ethically and independently, as tells Paco Frechoso in the presentation post.
His models are places like Huffington Post or Politician, new means that in the last years have grown like few ones thanks to a new way of doing, of distributing and of promoting the information.
Nevertheless, the distances between The Huffington Post, a network of blogs, agregador of foreign contents and with participation of many famous persons of star system North American, and Politician, a specializing media of political information with a forceful bet for the contents for politicians, lobbies, and other news junkies, supported in a profitable edition role, with the Fourth Power are enormous.
For the time being the fourth power appears more like a new way resulted from a professional society of editors that tries to exploit new business models with minor need for income, a small writing and largely without exclusivity constructed on platforms and cheap technology (Wordpress) and without the flagstone of having to return big benefits to his shareholders.
The fourth Power is another example of new means that every time we will see. Result of a moment in that the big means are more and more difficult of supporting for his needs for structure and the descent of the profitability of the professional journalism.
The luck of the Fourth Power will depend largely on the quality and attraction of his authors. As all the personal means, his information is based more on the journalist like mark and his information that in structure of production and information processing how of which the professional writings are capable.
For the time being they are much removed also from new structures like the means like social network, but many of them have sources and sufficient aptitude to be able to advance in this strategy.
Luck.
More RTVE, for Spain and the democracy
The audio-visual panorama is altered, very shaken. The crisis of last two years, the reduction of benefits of the big chains and his pressure to increase the television concentration, the lack of definition of the future television and the RTVE restructuring without publicity while the autonomic telestado keeps on devouring resources and public space worries many people, it stimulates frustrations and throws a new interests career.
From ideological positions and different interests, in a few days there coincide two criticism of the new model of public television impelled by the president Shoemaker and his vice-president Maria Teresa Fernández of the Vega.
The professor Enrique Bustamante, one of the wise persons summoned in 2004 for the reform of the public, public television in Peels Diplomatique an article in which he complains about a reform that "threatens to degrade the Spanish democratic public space for many years".
And in The Confidential one, José Antonio Zarzalejos, the ex-director of ABC, he complains now about the channel TVE liquidation, "a political fraud, not only for the socialistic electorate, but for the Spanish society in his set, to which it is deprived of an instrument of education, information, worthy programming and common intangible patrimony".
With the two I coincide partly, although they do not stop surprising any affirmations of both me.
With Bustamante I agree in the need for the definition and orientation to a function of public service that is very far to be fulfilled. But neither it was fulfilling it earlier and the one that the wise persons never proposed in his report developed appropriately, in spite of the bad thing that my criticism sat to Bustamante for a clearly insufficient report, like the time and the political will they have demonstrated. Criticism that there were coinciding with other members of the committee of wise persons from whom Bustamante also was differing for his conviction of the need for a strong public radio and television, which should not make a mistake with big.
An idea from which I differ deeply while the public radio and television service is only an enormous instrument of power of the partitocracia.
Perhaps he was trusting more that the politics would continue his recommendations. My skepticism of then unfortunately has been fulfilled.
With Zarzalejos I coincide with the criticism of the voraciousness of the commercials television and of an autonomic telestado that squanders the money of the taxpayers with an enormous absence of responsibility and minor transparence. Televisions as instruments of being able permanently used by the politicians to extend his domain over the society.
But I differ from Zarzalejos of his vision of RTVE as a new standard of Spain. Battering-ram of a reconquest of autonomic competitions that the right and some sectors of the left wave in the last times. An idea founded on the partisan use of a big part of the public funds and of the autonomic administration. An accusation which real bases might be solved by a reform unitarista and antiautonomic or with a federal draft that increases the financial responsibility of the self-governments. And where of course some problems of the coffee might be restated for all fundacional of the autonomic map.
While the public televisions do not slim not to invade any more space of the necessary one for the public service and this target do not be re-defined to be adapted to the possibilities of the digital age, everything else remains.
Another thing is the denunciation of a commercial television that 20 years after his birth he confirms that it is an only one business voracious like few ones, and that it does not fulfill the minimal requests of the service of public television that also they redeem.
But that it was already known. To be surprised at this point is to have lived in the innocence during two decades.
The public television will not be really valuable while it depends neither on the citizenship and not of the political power nor of an enormous unionized bureaucracy that drowns a lot of possibilities.
A public service in the digital age must be more open, responsible, participativo and efficient of what RTVE or any of his autonomic rivals has been till now. But neither it is necessary to be excited. The television is to be able and business, the epitome of the communication of masses. And it does not seem ready to change not even when it colonizes Internet allied with the telecommunications and tries to finish with the neutrality of the network.
The illusion of the Shoemaker's big revolution TV with a new public television and more it offers and plurality disappears. Concentration, fight for the TDT and the television of payment, and a sobrecoste of the TDT paid for all and very far of the promises of engine of the information society proclaimed constantly by the government and his persons in charge.
From ideological positions and different interests, in a few days there coincide two criticism of the new model of public television impelled by the president Shoemaker and his vice-president Maria Teresa Fernández of the Vega.
The professor Enrique Bustamante, one of the wise persons summoned in 2004 for the reform of the public, public television in Peels Diplomatique an article in which he complains about a reform that "threatens to degrade the Spanish democratic public space for many years".
And in The Confidential one, José Antonio Zarzalejos, the ex-director of ABC, he complains now about the channel TVE liquidation, "a political fraud, not only for the socialistic electorate, but for the Spanish society in his set, to which it is deprived of an instrument of education, information, worthy programming and common intangible patrimony".
With the two I coincide partly, although they do not stop surprising any affirmations of both me.
With Bustamante I agree in the need for the definition and orientation to a function of public service that is very far to be fulfilled. But neither it was fulfilling it earlier and the one that the wise persons never proposed in his report developed appropriately, in spite of the bad thing that my criticism sat to Bustamante for a clearly insufficient report, like the time and the political will they have demonstrated. Criticism that there were coinciding with other members of the committee of wise persons from whom Bustamante also was differing for his conviction of the need for a strong public radio and television, which should not make a mistake with big.
An idea from which I differ deeply while the public radio and television service is only an enormous instrument of power of the partitocracia.
Perhaps he was trusting more that the politics would continue his recommendations. My skepticism of then unfortunately has been fulfilled.
With Zarzalejos I coincide with the criticism of the voraciousness of the commercials television and of an autonomic telestado that squanders the money of the taxpayers with an enormous absence of responsibility and minor transparence. Televisions as instruments of being able permanently used by the politicians to extend his domain over the society.
But I differ from Zarzalejos of his vision of RTVE as a new standard of Spain. Battering-ram of a reconquest of autonomic competitions that the right and some sectors of the left wave in the last times. An idea founded on the partisan use of a big part of the public funds and of the autonomic administration. An accusation which real bases might be solved by a reform unitarista and antiautonomic or with a federal draft that increases the financial responsibility of the self-governments. And where of course some problems of the coffee might be restated for all fundacional of the autonomic map.
While the public televisions do not slim not to invade any more space of the necessary one for the public service and this target do not be re-defined to be adapted to the possibilities of the digital age, everything else remains.
Another thing is the denunciation of a commercial television that 20 years after his birth he confirms that it is an only one business voracious like few ones, and that it does not fulfill the minimal requests of the service of public television that also they redeem.
But that it was already known. To be surprised at this point is to have lived in the innocence during two decades.
The public television will not be really valuable while it depends neither on the citizenship and not of the political power nor of an enormous unionized bureaucracy that drowns a lot of possibilities.
A public service in the digital age must be more open, responsible, participativo and efficient of what RTVE or any of his autonomic rivals has been till now. But neither it is necessary to be excited. The television is to be able and business, the epitome of the communication of masses. And it does not seem ready to change not even when it colonizes Internet allied with the telecommunications and tries to finish with the neutrality of the network.
The illusion of the Shoemaker's big revolution TV with a new public television and more it offers and plurality disappears. Concentration, fight for the TDT and the television of payment, and a sobrecoste of the TDT paid for all and very far of the promises of engine of the information society proclaimed constantly by the government and his persons in charge.
Chile thanks Argentina
The Chilean government did yesterday something quite unusual: to thank Argentina for his help for the victims and the ravages of the earthquake.
And it did it publishing an announcement to finished page in the principal newspapers of Buenos Aires.
The whole lesson for those who have thrown some evil comments on account from the help of Chile to Great Britain in the war of the Malvinas, but a recognition also which the relations between two countries have changed very much in the last years. Other one of the advantages of the democracies.
In The Voice of the Interior we analyze the changes forced by the earthquake for the new president, Sebastián Piñera.
And it did it publishing an announcement to finished page in the principal newspapers of Buenos Aires.
The whole lesson for those who have thrown some evil comments on account from the help of Chile to Great Britain in the war of the Malvinas, but a recognition also which the relations between two countries have changed very much in the last years. Other one of the advantages of the democracies.
In The Voice of the Interior we analyze the changes forced by the earthquake for the new president, Sebastián Piñera.
Monday, March 8, 2010
Is it a profitable YouTube?
It is the big question that many rise to themselves to foresee the profitability of the business of the video in Internet. Peter Kafka offers some information of an analyst of Citigroup, Mark Mahaney, forced by the traditional opaqueness of Google on his accounts, in spite of quoting in bag.
The information is very partial, there does not exist a calculation of the costs of the biggest web of video of the world, in the income it does only one estimation to itself on CPM of MySpace and the CPC of Google is not included, so it is necessary to take them with the due precautions, but if we take them for good they serve to outline some ideas.
YouTube has the business volume of a chain of European commercial television. With a few income for 727 million dollars in 2009 (535 million euros) there would be below the income of a commercial television like Antenna 3, which invoiced 592 millions of the whole of 686 millions of the group. It would be still located further of Telecinco, leader in profitability in Spain, with a few income of 656 millions.
MySpace would be enough for below, with a few advertizing income of 405 millions, although the costs are considered quite lower than those of YouTube.
The profitability of the videos keeps on being very low, although it grows strongly. It is the big problem for the television in Internet, just as for the rest of means. With a CPM for 1,08 dollars (I insist that it is a questionable estimation) the viability of the video in Internet is not very promising. Several analyses with which I coincide enough for the experience with several projects, place in a CPM for 10 dollars (about 7 euros) necessary CPM to support a video business with professional content, the only one that till now has demonstrated to attract to the publicity.
Nevertheless, the growth year by year is strong in case of YouTube (41 %) and also if we analyze the information of the webs of the Spanish televisions.
Telecinco achieved in 2009 an increase of his invoicing for Internet and his thematic channels of TDT of 26 % to reach 14 millions. A volume of only 2 % with regard to the entire income of the chain, but that managed to grow opposite to the fall of 33,8 % of the income of publicity of the television.
With so low income volume, it is no wonder that the fight in the United States is to unify all the chains across the emission for cable or wide band and to increase the business of television of payment.
YouTube loses in profitability opposite to the televisions. If the margin of advertizing invoicing for YouTube is of an average of 50 %, like Indian the analysis of Citigroup, the profitability might be below the chains of television. The reason is the biggest price of the rights of the contents and the enormous cost of connectivity, much more expensive than the emission of conventional television.
Even if some calculations are accepted on the reduction of costs of connectivity of Google, the invoice of his servants and of interconnection is major than that of the conventional television, hard subsidized in his infrastructures also with public money, as it is possible to verify with the financing of the implantation of the TDT.
The margin of development of the commercial chains is between 11,5 % of Antenna 3 and 19 % of Telecinco, although before the crisis it was of the double.
But a conventional television has approximately 15 % of costs of personnel and 30 % of consumption of rights, in addition to other 55 % of operative costs. In YouTube the cost structure is completely different, with major incidence of the rights of contents and the distribution expenses opposite to a few much minor labor costs.
The new platforms get dearer the price of the rights. In his fight to obtain quality contents. The payment of 50 % of the advertizing income to the professional producers gets dearer enough the costs of the rights for the future business.
The same happens in the negotiation of the new platforms like iPad and the pressure on Amazon and Google to get dearer the price of the rights of the books up to 70 % of his invoicing.
In spite of dominating 40 % of the market of videos in Internet in the United States, much over other platforms like Hulu, Microsoft or Fox (where MySpace integrates), the business has not just detached for a company that has kept on exploiting diverse ways of increasing his business and his profitability.
The comparison of the real numbers makes to understand also why the television keeps on being the queen of the business of the contents much over the digital means and dismantles some of the preconceived and slightly informed ideas that circulate in Internet on the real costs of the business of the contents.
Does YouTube cost what Google paid?
The profitability of the company is very far of what many analysts were predicting when the operation was realized.
The Cititgroup calculations indicate an invoicing of little more than four dollars for user if we take into consideration only the North American Net users (less than the half with the world users). They would need eight years of good results to compensate 32 dollars for user that were paid then, already very far of more than 40 euros for viewer that generate the Spanish televisions.
The business of the video in Internet looks like still a background and YouTube already feels the pressure of the social networks, which offer an interesting window for not professional contents and also a value screen for many means, producers and distributors of contents who try to make use of the opportunities of the management of users and of marketing of the social networks.
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