Yahoo wants to plunge the user

"Experience inmersiva in the web of the things", it is the target of the future of Yahoo as Ricardo Baeza-Yates, vice-president of Investigation for Europe and Latin America of the company. Yahoo wants to support more time to the user on his pages with a more structured result of searches and with major wealth of sources and formats. An evolution and deepening of the targets of investigation a few years ago.
Baeza yachts has presented this morning the targets and innovations of the searcher in Spain. "Our target is to organize the web. To go on from the web of the pages to the web of the things with the employment of the knowledge of the people". The crowsourcing or wisdom of crowds like axis of the algorithms thought to offer the best results according to the experience of the users.
With this intention the new Yahoo pages show a major structure (example), the results gather together according to the sources (web or news), the relevancy and the formats (images, video, music), in addition to including social contents and real-time with the Twitter integration.
Now Yahoo is also the place where from tuitear. The users will be able to gain access to Twitter updates in Spain across the home of the searcher, the e-mail or the page of Sports and share these contents viralmente with his followers.
An image and an offer that approaches increasingly a company of contents, a way, more than to a searcher.
Yahoo has worked also in the assistants improved for searches. The new pages offer suggestions while the search is written and the left menu includes applications as Search Pad, who allows to keep the most habitual searches; filters with the principal sources and an assistant with related searches.
Three targets of search of Yahoo are that the user finds more rapid, to explore what really it imports and to manage to come to what loves.

The enrichment of the searches supports the old strategy of Yahoo of being increasingly a way with more development and technology.
Baeza yachts does not believe that to support any more time to the user on the Yahoo pages and to offer him structured searches and with more suppressed harm the sources and clients of the searcher. But when means and searchers remain faced by the linkage and every time the people spend more time in the social networks (also at the cost of the searchers) or it is content with the search results and does not go to the original sources, the Yahoo strategy seems more adapted to fight to the social networks than to improve the efficacy and the comeback of the searches for the sources.
The vice-president of Investigation insists that the informational advancing (dates mining) and the collective knowledge they will allow to Yahoo to offer the best results in every search according to every user. But also to balance the proper content of Yahoo and that of the rest of the web according to the consultation bosses and clics.
The heart of all this strategy is SearchMonkey, the Yahoo application to structure the results of the searches. It uses microformats, RDF and other formats of the semantic web to be able to order and open enriched results, visually and with content.
The progress in the searches in undoubted. It will be necessary to see if it improves also the comeback and the CTR for the sources.
The commercial person in charge of Yahoo in Spain, Loli Villa, presented also the progress of Panama and the platform of publicity of the company to offer more information to the advertisers and to be able to handle the campaigns from the office.
An effort of investigation and necessary TV/radio commercial when Yahoo does not manage to reduce users to Google and the alliance with Microsoft looks like the best route for his future. Baeza yachts affirms that "the agreement does not affect to the progress in the searcher, two companies we will integrate the advances".