Books and soccer improve the Hurry accounts

Hurry improved his results in order year, like the rest of the means (20 Minutes, Antenna 3). The books and the agreement on the end of the war of the soccer allow to Hurry to finish 2009 with a net profit for 50,48 million euros, 40 % less than in 2008. Up to the third trimester the fall of the results was of more than 77 % for the fall of the income of Digital Bonus and the crisis of the publicity.
In any case, the Hurry results demonstrate again that the big means have compensated the fall of the publicity with strong clippings of expenses, of 15,3 % in this case. To cut employment away and investment in the products has been the recipe to avoid the losses and to achieve that the first Spanish group of communication obtains benefits in all his business units.
The invoicing was 3.208,58 million euros, a fall of 19 % opposite to 4.001,35 millions in 2008. The ebitda came down to almost the half and finished in 368,9 millions despite 15,8 % of advertizing fall, five minor points to the average of the market.
As in other means, the improvement in the last trimester allows to brake the advertizing fall, of 22 % up to end of the third trimester.
The debt of the group reaches 4.857 million euros, but the results and the strategic agreements with Phone companhy, Telecinco and others allow to come to a financing agreement with the banks until the year 2013.
The soccer saves to Digital Bonus
The agreement of three years with Mediapro for the payment soccer allows to brake the subscribers' flight and increase the income of Digital Bonus again up to 1.251,5 millions with an arpu for 41 euros, four euros less than when it was supporting the monopoly of the rights of the soccer.
In spite of this recovery, the income for subscribers of the television of payment falls down 12 % and the advertizing ones 35 %, penalizing the results of the group.
Four does not improve in hearing, 8,2 % in 2009 opposite to 8,6 % the previous one, and the crisis penalizes 16 % his invoicing, which is exempted to 274,35 million euros.
The operative losses (ebit) of the television openly are 20,2 million euros, a progress of almost 60 % opposite to those of 50,5 million the previous year.
Books and Latin America against the crisis
The income for bookselling and formation has increased 3,6 % up to 600,47 million euros opposite to 579,74 million euros in 2008.
They grow especially in Venezuela (+56,9 %), Chile (+31,5 %) and Argentina (+21,0 %).
Problems in The Country and Five Days
The Country and Five Days are most affected by the crisis. The daily general practitioner for a strong fall to half of his operative result and of his margin of profitability, which 7 % does not reach.
The economic journal suffers an operative loss for 1,28 million euros opposite to a light benefit the previous year. The income in press was 415,79 million euros.
The Country invoices 285 millions and a benefit for 12,05 million euros.
His daily average diffusion stays in 391.816 copies in 2009, 40.000 less than the previous year, a fall of more than 9 %.
Expert obtains 72,57 million income and benefits for 7 million euros. His diffusion lowers 6,5 % up to 215.2997 copies and it is the only one of the newspaper of Hurry that improves his profitability thanks to the cost adjustments.
Radio and music resist
The radio resists better the crisis, as it happens in the rest of groups. The fall of the income was 9,2 %, up to 377 millions, supported in the Latin-American Hurry radioes.
To Be also bore the advertizing crisis slightly better than the rest of the radioes thanks to his leadership. A loss of 14 % (16,3 % was measuring market) with a few income of 254 millions.
The music business belonged to the few ones that increased his invoicing, almost 30 %, up to 33,8 million euros.
The group has changed his strategy and has come to strategic agreements to support his audio-visual business with Phone companhy and Mediaset, in addition to 25 % of Santillana sold to DLJ South American Partners LC. The investments continue in Latin America and the Hispanic market of the United States, what makes increase the participation of the international business in four points, up to 23 % of the whole, with more than half originated from the books.
The Country is immersed in his process of convergence and the development of a new digital offer that improves his results and prepares it for the future of the information.