The World throws his payment platform

The World in Orbyt. This way the new payment platform will appear today in Internet of The World. A bet for increasing the payment business with sources of financing that extend the already traditional one in Internet.
The newspaper directed by Pedro J. Ramírez will offer from Monday for 14,99 euros a new platform to consult all his editions in pdf and prepared for the new platforms like the iPad.
An enlargement of the already existing contents of payment in elmundo.es that a readership club joins, one of the payment procedures for contents explored by other newspapers as The Times or The Daily Telegraph.
This readership club will allow to gain access to papers, interact with the writing - in the style of the original Factual - and benefit from promotions, discounts and other offers.
The beginning of the implatación of a 360th, essential business for the future of the means.
Will Orbyt be the answer?
The edition in pdf has not been it nor will be a big business, but it is the first step that if it advances to the rhythm of the new platforms of access to information, will be one of the new routes of commercialization.
The clubs of readership linked to offers, ecommerce and other initiatives of direct marketing are essential to compensate the low prices and scarce yield of the digital publicity.
The development of a business of payment as these routes has the advantage of not penalizing the access to the digital way and of not losing, therefore, any of his opportunities. Little by little we will see readership clubs in almost all the means. And those who do not hurry up will lose a good opportunity.
orbyt