Carlos Jornet explains the piece of news lavoz.com.ar

Carlos Jornet, the director of The Voice of the Interior, explains the new LaVoz.com.ar and some of the ideas that cheer up the most social development of a way and with a strong bet for the visual thing and the multimedia.

A too costly blackout

The analogical blackout comes. On April 3 the television will be digital. Spain leads the career for being one of the first countries of the world in turning to the TDT. Too rapid? Perhaps we have spent too much money-12.000 million euros, according to Industry - with an enormous effort of the citizens to adapt his antennas and TV sets for an indispensable technology for the transmission, but that will not be the platform of the new means.

To be the most rapid has his price. The future of the new technologies is very far of the TDT, with little interactive capacity and of new services. The wide band in fixed and mobile networks is the key infrastructure for a sustainable economy and a connected society. The European Commission checks his rules on the public financing of the networks to stimulate investments delayed by the big phone companhies and to achieve that in 2020 all the Europeans have access of at least 30 gentle ones. A plan less ambitious than the presented one in the United States so that all the North Americans take access of high quality to Internet and to the digital services both as fixed and mobile networks.

And the television changes Internet. When the new audio-visual law is discussed, televisions and politicians are the big interested parties in supporting a licenses system every more obsolete day: an enclosed number of chains and with political control of contents and business. The television for Internet (IPTV) liberates users and chains to choose and to distribute his contents as they want. Although the sustentabilidad of the business, of publicity or of payment, is still not clear, Britons and North Americans lead the search of of the convergence.

Meanwhile, the Government is confident of being pioneers in the TDT to expand the market of the industry of the Spanish television. But the big Latin-American countries like Brazil or Argentina have preferred the Japanese system to the European and the expectations disappear. The blackout can cost more of the awaited thing.

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Twitter prefers entertainment to news

Does Adónde go the Twitter users with his linkage? When the microblogging tool strengthens every day his effect of replacement of the RSS for the social flow, the entertainment and the social networks are the destinations preferred by the users, according to Hitwise information.
The informative means occupy the fifth place in the preferences of the tuiteros, although the analyzed information is not included by the numerous clients of Twitter, used by his most active usarios.
Facebook and Twitter increase his influence in the information reading, but the biggest hearing of the first one affects with major intensity the traffic of the informative means.
Facebook is in the United States the third traffic source for the informative means, much ahead of Google News in the position 11 and Twitter.com it is 39 in the providers' traffic ránking.
Inside the means, the North American tuiteros prefer The Huffington Post, the way that more traffic receives from Twitter followed by CNN and The New York Times.

To one day for the piece of news lavoz.com.ar

One day is missing to throw the new LaVoz.com.ar. We work against the clock for to manage to throw the possible best thing a completely different place, in content, concept, navigation, functionalities and technology.
New LaVoz.com.ar will be a social environment, as they it are already You and World D, the two previous projects of The Voice of the Interior.
But in the piece of news The Voice we go further away. A finished social development of the whole place, with functionalities of personalización and social network applied to the information. With profiles and communities where to share and to debate the contents and a head that becomes personal and turns into an accessible social control panel from any part of the place.

Also we include a tool of microblogging, similar to Twitter, but where from messages can be sent so much to other users, as to the communities in which you take part as to your own wall to share with the others.
In the contents, we bet for a very visual navigation, where the multimedia becomes transparent and one gains access to photos and videos from any graphic space. Semantic colors to separate the areas of the web and a triple navigation for sections, tags or warm topics and for communities and contents of the people to whom you are related.

Nothing of the previous thing has served to us, with an obsolete and amortized technology, so last days have been a finished testing of servants (with some inconveniences for the users of You and World D, you forgive) and hardware of a platform developed entirely with free software (Drupal).
From this night if everything is fine we will load all the contents in the new place and will try to be constructing the communities and the public more participativo and creatively on the information of Cordova and the Argentina.
Further on we will integrate all the LaVoz.com.ar functionalities with the principal social networks, but for the time being the information and the new forms of access and use of the contents are our goal.
This is the tool that we put in hands of the public. A public mostly still not much habitué to use many of this hardware for the information. We hope that he should accompany us in this adventure that tomorrow only starts.

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More wide band, less TDT

The TDT has been one of the big promises of the government. We move forward two years the analogical blackout and April 3 will finish the analogical television in Spain. The government not of to presume, but sometimes being the first ones is not to be the best.
And in Spain it has not been done. Since we have repeated many so many times, we have paid an enormous increase in price for the development of the TDT.
It is the bet for an ephemeral technology, without enough possibilities of development, interactivity or services. It is necessary to change the sign, but it might have chosen the platform with more future. The TDT has harmed the development of the wide band and the digital advanced services, where the future of the information society is, as it repeats the European Commission with the promise to allow more public financing.
The proper Commission of the Market of the Telecommunications was shouting high place and skylight one year ago: the television is not the key of the information society, the future is the wide band and the lines of new generation.
This is the strategy that now Federal Communications Commission (FCC) impels in the United States. To stretch new networks of wide band to cover the whole country in ten years.
Who is opposed to the new networks and services?
The same ones that have determined the strategy in Spain: the televisions and the politicians tied to them until Farmer turns the latter years of audio-visual regulation in Spain into a seasoning worthy of the Brothers or of Luis García Berlanga.
Someone will have to explain some day the enormous increase in price of the TDT in Spain, so much across the public financing: 425 millions invested in the digital transition till now; 249,3 millions only between 2006 and 2008 in the Plan It Advances and another 89 millions in 2009. And to all this it is necessary to add the investment of the viewers to change his antennas, TV sets and decoders. The majority of them without interactive capacity.
True that between 2006 and 2009 613,5 millions of public money have been invested in wide band, but major absence does effort public and deprived to reach the promise of the minister of gentle Industry of a universal service of one of access to Internet for all in 2011. A speed by that time obsolete and much underneath of the average offered by the commercial operators, although in Spain the new services are slower and more expensive than in the rest of Europe.
But when the future of the means, the information services and communication, and the new networks of wide band are the proper television, the televisions and the politicians resist.
Chains and politicians support the control of the business of the television and of the mass communication with expiry date.
The digital television has liberated frequencies for an enormous fragmentation of the market and with the television by Internet there is finished the last political, economic and geographical control of the mass communication media of masses excellently of the XXth century. Ideologists of one and another tendency coincide with different arguments with the support of the control of the television.
And the struggle for supporting this control makes be in danger the neutrality of the network, the beginning that allows to offer with freedom all kinds of services and contents in Internet, it to try to change for the Internet one toll, controlled and regulated by the phone companhies and the big means.
The TDT also has increased the benefits of other big companies as Abertis taken charge of the sign, which in full crisis of 2009 increased his income for telecommunications 25 % up to 541 million euros, and his operative results (ebit), 37,3 %. Calculate who wins and at what price the new television is paid.
The digital dividend - the frequencies liberated by the digitization - was already distributed badly and late in Spain. Linked to the financing of the public television and without enough guarantees on the new telecommunications services. The same that the new licenses of digital television distributed badly up to a national, autonomic and local atomization that has sunk the viability of many chains and has guaranteed neither the television of proximity nor other advantages of the system. And it has spurred on the concentration allowed by the government again to satisfy the interests of the big chains.
None of the parliamentary parties has stopped these years to design the information society for the future. That's why we do not advance the sufficient thing in digital or sustainable economy - the new promise - and remain suspended in the classification of the OCDE in the position 20 of the countries with wide band. Very far of the leaders of the future.

LaVoz.com.ar is yours

From the next week, LaVoz.com.ar will be yours. The newspaper of Cordova (Argentina) is opened to the users up to the point of integrating his head with his profile.
A head expandible: to the breadth to adapt itself to the different screens, and in vertical to show all his functionalities, it turns into a personal control panel where from the users will be able to continue to gain access, from any moment from his navigation, to his contents, those of his friends, those of the communities to which they belong and to all the news to which they are signed.
It is the biggest example of the social bet and 2.0 of new LaVoz.com.ar, a way that opens his contents and his platform to the public, from the head to the interaction with his writing and his journalists, with multiple possibilities of participation.
New LaVoz.com.ar advances in his social environment bet beyond what there is we did in You and in World D, two new products multiplatform of The Voice of the Interior.
On Monday we start, but I move forward the presentation that yesterday we did in one Beers&Blogs with the blogueros of Cordoba.
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Redesign LaVoz.com.ar on Prezi

An audio-visual advice with future

Again the delay. This country takes time ignoring the international regulations on the television. Result: bar free for the chains with frequent violations of the rules on minors' protection, publicity, public service or fulfillment of schedules. The political control dominates the public televisions and the parties weave his alliances with the proprietors of the chains. Now, when the new audio-visual law proposes a State Council of Audio-visual Means, we run the risk of administering the past again with a proposal foreign to Internet, the telecommunications and the preference of the citizens to the offers of bundles of wide and mobile band.
The television of the future is the multiplication of channels and the offer for wide, fixed and mobile band. A regulation of the television foreign to the convergence and his effects in the companies and the public is not realistic. It is not possible to regulate the television of the waves and the governmental licenses, which hearing and market loses, and to leave aside the cable, the television under demand, for Internet and in the mobile.
That's why many defend a visual authority integrated with the Commission of the Market of the Telecommunications. And in real coordination with the already existing autonomic advices (Catalonia, Navarre, Andalusia) and those that will be created in the future, as in Germany, for example.
An audio-visual authority with independent members chosen by the Parliament, the industry and the social organizations. With economic autonomy guaranteed with the valuations on the audio-visual platforms, without dependency on governmental budgets.
The proposal of the Government neither guarantees the independence nor fixes with clarity the functions, as it demands Europe. The confusion is such that the minister of Industry, Miguel Sebastián, answers to the support of the PP of a convergent advice affirming that the competitions coincide with those of the department and his resources will be transferred. The governmental heredity condemns the new authority.
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